We are fellowz.

the agency of
the bike industry.

from bikers
for bikers

and opportunities


Branding in the changing bicycle industry

A strong brand ensures your company's success. It is therefore essential that you stand out from the competition and win over customers. It's not that easy - because in the bicycle industry, products are becoming increasingly complex, target groups increasingly diverse and competition increasingly fierce. The market situation has also changed enormously: while the last few years have been characterized by record sales, many dealers and manufacturers are now struggling with a sharp drop in turnover.


How do you create a successful brand?

For your brand to be successful in the bicycle industry, it needs more than just a fancy logo, a creative claim, or a redesign of your website. Today more than ever, the success of your brand is determined by a strong identity, a consistent look and feel, clear differentiation and a focus on the needs of your customers. We work with you to develop all aspects of your brand, emphasize the quality standards that set it apart and ensure continuous adaptation to changing market conditions. Our aim is to achieve measurable success and provide you with the tools for successful marketing, both online and offline.

What can you do to adapt your brand to the new market situation?

What can we
do for you?

We work closely with you to optimize your brand. There are no one-size-fits-all solutions that work for all brands. We develop customized marketing strategies that are tailored to your specific goals and needs. Whether you want to increase your visibility, boost your sales, or expand your online presence. No matter, we deliver.



  • Positioning
  • Naming
  • Sustainability
  • Workshops

  • Logo
  • Claim
  • Corporate Design
  • Product Design
  • Corporate Language

  • Website
  • Online Shops
  • Social Media
  • Ads
Offline Marketing

  • Print
  • Ads
  • Packaging
  • POS
  • Exhibitions
  • Events

  • Photo
  • Video
  • Animation
  • Copywriting

that's why fellowz.
your advantages

Industry knowledge
We grew up with Shimano Europe and Schwalbe and have more than 30 years of experience in the bicycle industry. We understand the specifics of the industry and speak the language of your target group.
By bikers for bikers
We're not some kind of fancy agency nerds, but enthusiastic cyclists ourselves. That's why we don't just speak from experience, but from conviction.
We are well connected in the agency and PR world, but not only there, but also in the bicycle industry. We know the big players and the right contact points.
Trends & competitors
We are always up to date with the latest trends in the bicycle market. We not only know the trends, but also your competitors.

success stories

At the end of the day, only one thing counts: success. We have already supported numerous bicycle brands and retailers. Results that are impressive:

our trailblazers

fellowz knows the bike industry inside out. The collaboration was super uncomplicated and effective. We didn't have to spend a lot of time explaining, we could just get started! Svenja Kohnke, bike components

Get in touch

Call us without obligation or get in touch by email. By the way: We don't have projects that are too small or too big. Only important ones.