A competitive
lead with
employer branding


a war for talents

Every company is only as good as its employees. This makes the competition for the best talent in the labour market all the more important. The days when companies could choose their employees are long gone; instead, there is a shift in the balance of power in which companies are vying for the best employees.

What can you do if you can't find employees or can't keep them in the long term? This is where employer branding comes into play.

The demands on employers are increasing. A strong employer brand therefore plays a decisive role in a company's success. Gregor Strathmann, fellowz
What is employer branding?

the step from company to brand

Employer branding uses concepts from marketing and brand building to position companies as attractive employers. With the right measures, an attractive employer brand is created that can reach and attract more (potential) employees.

It's not just about generating attention, the employer's message should be convincing. For this reason, target group analysis and the definition of the employer value proposition (EVP) are clearly at the forefront of employer branding.

Unter die Employer Value Proposition fallen Hard Benefits, wie beispielsweise das Gehalt, Urlaub oder Weiterbildungsmöglichkeiten. Heutzutage spielen Soft Benefits eine immer größere Rolle für die Attraktivität der Arbeitgebermarke; dazu gehören das Arbeitsklima und eine positive Unternehmenskultur, aber auch Faktoren rund um soziales Engagement und Nachhaltigkeit.


external employer branding

How do you find the right applicants? The days of placing job adverts and simply waiting are long gone. Creative recruiting campaigns in which target groups and channels are clearly defined can help. Recruiting is a component of employer branding and can help to raise the profile of your company as an employer and increase the number of applications. At the same time, the right recruiting also helps to improve the quality of applicants.

Employee retention

employer branding internally

But even the best recruiting is completely useless if employees leave the company after a short time. It is therefore of central importance that the employer brand is authentic and is lived both internally and externally.


authenticity is key

In employer branding, we work out in a co-creative process how your company can become a strong employer brand. All measures must be customised to your company. There is no one-size-fits-all solution that works for all companies.


  • Positioning
  • Employer Value Proposition (EVP)
  • Sustainability
  • Recruiting
  • Workshops
  • Interviews

  • Corporate Design
  • Style Guide
  • Corporate Language

  • Career pages
  • Job adverts
  • Social Media
  • Exhibitions
  • Events
  • Rating portals

  • Photo
  • Video
  • Animation
  • Copywriting


In the first step, we analyse the status quo together and define the main benefits and values of the employer with the Employer Value Proposition (EVP). These form the basis for the employer branding strategy, i.e. the guidelines for the entire development of the company.



The employer's benefits and values must now be moulded into strong brand communication. This ensures that the employer brand has a uniform appearance and communicates authentically both internally and externally.


Brand Experience

The brand experience is created at every point of contact with the employer. Both applicants and employees should be addressed appropriately so that they are enthusiastic about the company and can identify with the employer.

Wie kannst du Bewerber auf dich aufmerksam machen?
Was kannst du tun, um Mitarbeiter zu binden und zu halten?
Welche Unternehmenskultur braucht es dafür?
Wir haben die Antworten.

success stories

you want a strong employer brand? let's talk!

Call us without obligation or get in touch by email. By the way: We don't have projects that are too small or too big. Only important ones.