a new corporate identity for the bicycle component brand
As part of a relaunch, we were responsible for the design of the website and the development of the corporate design for the high-end brand.
client
Faserwerk is a brand for premium bicycle components that specialises in high-quality carbon parts such as handlebars and seat posts. The brand's philosophy is simple: maximum rider benefit. To achieve this, Faserwerk explores the latest development and manufacturing methods. Resulting in components that combine performance, comfort and innovation to optimally fulfil the demands of enthusiastic bikers.
task
In order to communicate the brand values ‘performance, comfort and innovation’ in the best possible way, we were asked to develop a new brand identity including a website and corporate design - modern, technical and clean.
from technology to identity:
the new face of Faserwerk
As part of Faserwerk's brand relaunch, we were tasked with creating a new visual identity that emphasises the brand's claim to quality and its technological expertise. Our focus was on a clear, uncluttered corporate design that impresses with precision, structure and a modern look.
design meets functionality
The newly designed website was conceived as a web shop - technically robust, user-friendly and deliberately reduced in its visual language in order to focus on the high-quality products. The entire UX/UI design was specifically tailored to the needs of Faserwerk and the demands of the target group.
artworks & package design
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