Awarded attention for an important topic

Med360° is one of the leading medical service providers in Germany. With a network of over 90 locations, the company brings together experts from various medical areas of expertise. As a central point of contact, Med360° covers the entire spectrum of patient care - from prevention to diagnosis and treatment. A common denominator of all areas the use of state-of-the-art medical technology and innovative diagnostic procedures to ensure patients receive optimal medical care.

With tomosynthesis, Med360° offers a high-precision method for detecting breast cancer that enables significantly faster and more accurate identification of abnormalities. To draw attention to this advanced diagnostic method, we were given the opportunity to develop the digital campaign ‘Mammo statt Insta’ in 2022, for which we were honored with the German Design Award Special. To continue to raise awareness within the target group, our task was to further develop the digital campaign. The aim is to educate patients with a suspected tumor about the benefits of tomosynthesis.

When it comes to breast cancer screening, early and reliable diagnosis is crucial to detect tumors in good time and significantly increase the chances of recovery. However, it is almost equally important to avoid false-positive findings. It can, therefore, make sense to take a closer look and supplement a mammogram with tomosynthesis, also known as 3D mammography. This method enables better detection of pathological tissue changes and increases the cancer detection rate, while at the same time reducing the number of false-positive findings. The campaign aims to raise awareness of this procedure.

The ‘Take a closer look when it counts’ campaign informs patients - who are suspected of having a tumor - about the advantages of tomosynthesis diagnostics. We rely on a powerful visual that guarantees attention without scaring off. A landing page was developed for the campaign that explains the procedure and reduces patients' concerns by describing the treatment process in detail. Patients can also make an appointment quickly and easily - anywhere in Germany. The campaign was played out both digitally and analogue in the practices.

We have already been honored with the German Design Award Special 2022 for our design of ‘Mammo statt Insta’. With the further development of the campaign, we stepped up our game: The ‘Take a closer look when it counts’ campaign received the German Design Award 2025 in the Excellent Communications Design - Integrated Campaigns and Advertising category.