new decal design for mountain bike parts
Target group-orientated expansion of the product lines - perfectly tailored to the needs of mountain bikers.
client
ergotec stands for ergonomics and safety in cycling like no other brand. The brand offers high-quality bicycle parts that cover all points of contact between rider and bike. What all components have in common is that they have been developed to improve comfort and performance when cycling. ergotec combines scientific knowledge, product quality and comfort to make cycling more fun for cyclists.
task
ergotec bike parts are particularly popular and widespread in the trekking sector. However, the brand would also like to be recognized more clearly among mountain bikers. A first step has been taken with the sponsorship of the ergotec Racing Team super, with which the brand is represented at many international downhill races. A good starting point for the brand's visibility. The next step is to tailor the product lines more specifically to the needs of the target group. To this end, we have developed various decal designs for handlebars, stems, and seat posts.
the main player instead of a means to an end
Until now, the various ergotec parts have had a rather restrained design, which has been kept very similar for all product lines. But for mountain bikers, it can be a bit different: they rarely ride off the peg; bikes are often customized and designed according to their own preferences. To expand the products in line with the market, the design of the bike components must be adapted so that it contributes more effectively to the overall look of the bike. We have, therefore, developed various approaches that play with very eye-catching and sometimes colorful decals. In this way, the bike components take center-stage and are the main protagonist rather than a means to an end.
mock-up & small series
In a close coordination process with the client, the design was selected and approved for the next step: prototyping. In product design, the best idea can end up being worthless if it cannot be translated from 2D to 3D. Or simply doesn't work as originally intended. It was therefore not only important to visualize mock-ups as accurately as possible, but also to transfer the designs to the components and test them. Once this step had been agreed with the client, the moment of truth arrived: the design was produced as a small series, and we were able to hold the real product in our hands and prepare it for publication.
presentation at the Swatch Nines 2023
Swatch Nines is one of the most spectacular freeride festivals of the year. In 2023, the event celebrated a comeback at the new Greenhill Bikepark in Sauerland. Top athletes from the freeride and slopestyle disciplines came together here to show off their skills on a specially designed course.
The ideal opportunity to present the new product design to a wider audience. Visitors to the ergotec stand were able to inspect the new handlebars, stems, and seat posts from the small series live - and the interest in the products was huge. The positive feedback confirmed that the target group's tastes were exactly met. The ideal prerequisite for going into series production with the design.
The first mood test on the Swatch Nines was passed with flying colours. We are now looking forward to the series all the more.Dennis Diete, ergotec project manager MTB
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