art hits different
Everyone talks about art. No one knows how to use it. Art isn’t stock photography. It is the most powerful tool for differentiation that brands have today. Without a network, it gets expensive. Without a strategy, it becomes mere decoration. Without a system, it becomes embarrassing. We are ART DEPT. by fellowz. The intersection of art and brand. For brands that want to stand out. For agencies that need to deliver. We scout artists, build collaborations, and translate art into campaigns, products, and activations—strategically, legally sound, and end-to-end. Advertising buys attention. Art earns it.
People don’t know what they want – until you show it to them.Steve Jobs
we create art for brands. and with brands.
We are a branding agency and an art department rolled into one. We bring 30 years of experience in handcrafted design solutions and 20 years across all sectors of the art industry. We understand the players, mechanisms, and dynamics of the art market – and we have a system for making art strategically intelligible and actionable.
From initial concept to tangible execution: strategy, positioning, target audience, production, design, and content – both digital and analog.
who we work for
for brands
Do you want to infuse your brand with cultural significance but don’t know where to start? We handle everything – from the initial concept, artist scouting, and production to the finished campaign. We offer a complete, end-to-end solution.
Art sets you apart. Art has lasting impact. Art creates a stance and an image that no media budget can buy.
for agencies
Your brief calls for art – but stock photos won’t cut it? We are your art department. Plug-and-play. White-label, if desired. A curated network, proven processes, end-to-end.
We are neither a gallery nor an artist agency. We are the interface that makes art strategically intelligible, producible, and campaign-ready.
art as a service
success stories
60 trucks. 10 artists. 30 mio reach.
Commissioned by the agency GGH, we managed the artistic component of this project, including the concept, artist selection, and implementation.
A campaign to boost the visibility of UPS customers through specially selected artists. 10 artists and designs featured on 60 trucks. Nationwide. 16 million OOH impressions, 60 million total impressions.
Services: Scouting, production, and organization.
digital campaign of the year. €300,000 in proceeds.
At the invitation of Publicis Groupe Germany, we handled the artistic component of this award-winning project.
A strategy for the WWF to leverage the NFT hype for nature conservation. Web3 technology, new target audiences, extensive media attention. Digital Campaign of the Year.
Services: Concept, scouting, and organization.
the product launch becomes a cultural statement.
3D artist Tim Berresheim was commissioned for the launch of the OPPO RENOLAB. The device’s innovative power is brought to life both visually and culturally through an aesthetic that combines digital precision with creative excellence.
Services: Concept, scouting, budgeting, and organization.
art meets content and young target audiences.
To mark the launch of the FREE Acrylic Marker, young, social-media-savvy artists Romulo Kuranyi, Johannes Ehemann, and Anna Rupprecht are showcasing the new product through YouTube tutorials and accompanying content.
Services: Scouting, organization, and content filming.
references
Making money is an art – good business is the best art.Andy Warhol
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curious?
Call us without obligation or send us an e-mail. By the way: We don't have projects that are too small or too big. Only important ones.
