A rebranding that makes transformation visible
We developed a new corporate design that reflects the company’s shift towards a data-driven, digital future – from the logo to its digital presence.
client
Founded in 1997, Media Central is Europe’s leading provider for cross-media retail marketing solutions. Originally a print-focused company, it has evolved into a strategic partner using data, digital tools, and AI-driven methods to help retailers communicate their offers effectively.
brief
Our task was to make Media Central’s transformation tangible through a future-ready brand identity. From strategic workshops to logo design and the development of a complete corporate design system, we supported the brand’s repositioning. We also translated the new identity into key digital applications – including UI design for the website, newsletter templates, and social media formats.
deep dive into the media central dna
We kicked off the project with a collaborative strategy workshop to dive deep into the company’s DNA. Our goal was to sharpen Media Central’s brand profile and bring clarity into its evolving identity. The new design needed to express both where the company comes from and where it’s heading.
from the barcode to the digital future
The updated logo leaves behind the barcode symbolism and signals a clear move into the digital age. Inspired by pixel aesthetics, the new typography and fresh color scheme convey confidence, clarity, and innovation. The brand claim reflects Media Central’s unique positioning as a solution provider, guide, and expert for the retail industry.
design update
We brought the new identity to life across digital platforms. From the website’s UI to email templates and LinkedIn content, we created a flexible design system that allows the Media Central team to implement independently.
What we ourselves found difficult to put into words - our brand essence, our complex portfolio and our self-image as a modern solution provider for data-driven proposal communication - fellowz translated into a strong design and a clear message. In doing so, the team captured our DNA and got to the heart of our service. The result is more than just a new look: it is an identity-forming milestone and an important step in our transformation. We are ready for the future - and are actively helping to shape it. Thank you for your intuition, your clarity and this exceptional collaboration.Palle Persting, Team Lead Marketing & Brand
weitere projekte
Awarded attention for an important topic
We were honored with the German Design Award 2025 for our attention-grabbing campaign ‘take a closer look when it counts’.
to project
you are here. you are also awesome.
Klingel unverbindlich bei uns durch oder melde dich per Mail. Übrigens: Bei uns gibt es keine zu kleinen oder zu große Projekte. Nur wichtige.
