brand design for the largest trail network in central europe
A uniform visual identity on all channels - from social media to signposts in the forest.
client
The Green Trails are the largest trail network for mountain bikers in Central Europe. This has been made possible by the merger of a total of 15 municipal councils around the Waldeck-Frankenberg Border Trail Special Purpose Association. The trails are intended to offer recreational opportunities for people of all ages and sporting levels under the motto "Trails for everyone!". Conflicts and environmental damage are to be avoided from the outset by planning and realising the trails in harmony with nature and various interest groups. The aim is to promote tourism in the region and strengthen understanding for nature and the environment.
task
A complete corporate design is to be developed for the Green Trails project. In addition to the logo and claim, a uniform visual identity is required that can be applied to all of the project's communication media. The aim is to create a memorable and consistent brand that represents the project to the public and makes it recognisable.
timeless with a recognisable effect
A good logo should be instantly recognisable and have a strong visual impact in order to be remembered. A successful logo is also timeless and flexible enough to be used on different platforms and in different sizes.
To establish the name and brand, we rely on an easy-to-read text logo. The contemporary shades of green emphasise the character of the brand, while the slant ensures dynamism and a high recognition effect. The logo shows its strength in the various application examples: thanks to its clarity, it not only works digitally, but also on signage in the forest, for example, where it is easily recognisable even at a distance.
the essence of the brand
A good claim is a short, concise sentence or statement that summarises the essence of a brand or product. A successful claim should appeal to the target group and communicate the benefits of the product or brand in just a few words.
The Green Trails are not just a meeting place for mountain bikers or adrenaline junkies. Rather, nature lovers and leisure bikers should also get their money's worth. With this positioning, Green Trails expands its target group and offers much more than just bike trails. We have summarised this focus in three words that speak for themselves: Ride, Nature, Relax.
a uniform visual identity
Good corporate design reflects the identity of the brand and ensures consistent brand communication. It is important that it is transferable to all applications and various channels - whether print, digital media or classic promotional items.
The challenge: The Green Trails project brings together an extremely large number of stakeholders who communicate on very different channels. The solution: consistent communication with visual elements that ensure a high recognition effect. The various graphic elements can be easily expanded, allowing the corporate design to be adapted to developments in the project without losing its identity.
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