Corporate design refresh for a premium brand

The DORNIEDEN Group is a family-run company with over 110 years of experience in the real estate industry. Whether it is a dream apartment in an urban setting, an elegant city villa, or a high-quality townhouse – with award-winning architecture, well-conceived floor plans, and features that leave nothing to be desired, the umbrella brand caters to a target audience looking to realize their dreams of high-quality living.

The DORNIEDEN Group’s original corporate design was functional and rock-solid. However, with its highly linear and technical aesthetic, it primarily appealed to the target audience’s rational side. It soon became clear that there was untapped potential here: people who desire a DORNIEDEN home dream of more than just square footage and lists of specifications – they dream of a life where they can leave the daily grind behind at the end of the day. The new corporate design aims to convey precisely this, without sacrificing the professionalism and reliability for which the brand stands.

The goal was not a complete redesign, but rather the targeted evolution of existing assets. The aim was to strengthen the brand core and make the approach to customers more emotional. The result is a design system that works across all touchpoints – from brochures and site documentation to construction specifications – offering consistency while remaining flexible enough to adapt to the specific point of contact with the target audience.

Moving away from cool, matter-of-fact objectivity toward a design language that makes the premium quality tangible. The DORNIEDEN Group’s new corporate design is calm and confident: featuring clean typography, high-quality imagery, and a refined, clear color palette. This creates a brand presence that befits the exclusivity of the projects without appearing aloof.

A color palette that promises exclusivity without appearing ostentatious. This has been achieved through a skillful blend of sophisticated, muted tones and the strategic use of bronze accents. These accents exude a touch of elegance, while modern teal shades convey a sense of quality without feeling dated. Consideration was also given to the subsidiary brand VISTA – part of the DORNIEDEN Group – which targets a different demographic. While both brands reflect their shared lineage through their corporate design, they differ in how they address customers, a distinction that is also mirrored in their respective color palettes.