technology needs identity
Innovative products need more than great engineering. They need a brand that creates clarity, builds trust and is instantly recognizable. Together with Gobao, we developed the brand identity that established a consistent international brand presence.
client
Gobao develops intelligent e-bike systems for the next generation of mobility. As the company entered international markets, it needed a brand identity that reflects its innovation, quality and forward-thinking vision.
challenge
Develop an international brand identity – from brand strategy, positioning and key messaging to a consistent brand experience across every touchpoint.
clarity comes first
Together with Gobao, we defined the strategic direction of the brand, including its positioning, vision, values, key messages and brand personality.
giving the brand a voice
The claim, brand story, tone of voice and brand guide define how Gobao communicates. Together, they create a distinctive identity that remains consistent across markets and communication channels.
designed to be recognized
Logo, color palette, typography, imagery and graphic elements work together as one flexible design system. Every element strengthens the brand and creates a recognizable visual identity across digital and physical applications.
consistency creates recognition
A strong brand comes to life through every interaction. That's why we developed a consistent brand experience across every relevant touchpoint – digital, physical and personal.
motorcover design
Mit 'Shift your Perspective' zeigen wir, dass wir Entwicklung nicht nur begleiten, sondern aktiv mitgestalten.Eric Zhang, CEO Gobao E-Bike Devision
weitere projekte
A rebranding that makes transformation visible
We developed a new corporate design that reflects the company’s shift towards a data-driven, digital future – from the logo to its digital presence.
to project
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