you only get one first impression

Gobao develops intelligent e-bike systems for the next generation of mobility. With the X-Series, the company introduced its first fully integrated system platform. The world premiere at Eurobike was designed to showcase Gobao’s technological ambition while marking the beginning of its international brand presence.

With the X-Series, Gobao introduced its vision of a new generation of intelligent e-bike systems to a global audience for the first time. Our task was to transform this technological innovation into an international brand launch – from strategic positioning and campaign development to the public premiere at the world's leading cycling trade show, Eurobike.

A world premiere begins long before the first day of the show. Together with Gobao, we developed the strategic foundation for the launch of the X-Series. Positioning, brand architecture, corporate design and the claim "Shift Your Perspective" formed the basis of a brand identity that consistently reflects the company's technological ambition.

A brand is not built through a single touchpoint. That's why we created a consistent brand experience across every relevant communication channel. Website, product presentation, PR, social media, presentations, videos, the trade show presence and many other applications worked seamlessly together to communicate one consistent brand image worldwide.

Every interaction with Gobao was designed to tell the same story – digitally, physically and in person.

Eurobike became the stage for the public world premiere of the X-Series. For the first time, OEMs, media representatives and industry professionals could not only see the system but experience it themselves on test rides. A vision had become reality.