We love our planet

sustainability at the heart of your company

Orange-graues Tortendiagram welches 58% visualisiert.

58%

of consumers state that sustainability is important or even very important for a purchasing decision.

Source: Statista (2021): Relevance of sustainability as a purchasing criterion in Germany in 2021

Sustainability is the defining topic of our time; hardly any company or brand is not addressing it. Corporate and brand communications are also latching onto the subject. However, promoting sustainability is increasingly met with skepticism and criticism—not least because such communication often lacks authenticity and transparency, and is frequently identified as greenwashing. When this happens, brands can severely damage their image, and companies can suffer significant economic losses.

Our head is round
so that thinking can change direction.
Francis Picabia, French writer

sustainability instead of greenwashing

Policy measures aimed at promoting sustainability are reshaping the operating environment for businesses. The goal is greater sustainability and more transparent sustainability communication. For many companies, this necessitates an inevitable shift in mindset. You should therefore review your strategies and concepts now – and adjust them if necessary. It is better to act proactively than to react later.

Ein rundes Icon mit einem Auge in der Mitte

Green Claims Directive

In the future, sustainability-related communications will be heavily regulated by "Green Claims" legislation – also known as anti-greenwashing law – to protect consumers and ensure fair competition. Therefore, you should start developing strategies and concepts for implementing green claims within your company today.

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Corporate Sustainable Reporting Directive (CSRD)

The EU directive will require companies to report on how they address social and environmental challenges. The aim is to provide reliable and comparable sustainability data transparently.

challenge accepted

We support your company on the path to greater sustainability – no matter how far along you already are.

leistungen

Sustainability Strategy

Together with you and your team, we develop the right sustainability strategy for your company.

  • ESG
  • Materiality analysis
  • SDG
  • Change Management
  • Product Development
Sustainability communication

We develop a communication strategy tailored to your sustainability strategy.

  • Reporting under the CSRD
  • internal and external communication strategies
  • Brand and product positioning
  • Green Claims
Sustainability Services

We place all our expertise and our network at the disposal of you and your company, enabling you to take the next step toward greater sustainability quickly and securely.

  • Text
  • Design (Graphic Design, Illustration)
  • Content (Foto, Film, Audio)
  • Campaigns
  • Digitalization

no-obligation initial consultation

sustainability report –
the ideal tool

A sustainability report – regardless of whether it is published – is the ideal tool for systematically addressing corporate sustainability. When the topic of sustainability is handled in accordance with the requirements of the Corporate Sustainability Reporting Directive (CSRD) or the German Sustainability Code (DNK), the results are not only valid but also auditable. This creates the foundation for credible communication.

1

seize opportunities

Sustainability reports are far more than just a commitment—whether voluntary or otherwise—or a formal record. They offer a way to showcase your company’s identity and values ​​in a manner that positively impacts not only your business but also the world around you.

These reports serve as a platform for telling your story, demonstrating your commitment to social and environmental responsibility, and ultimately making a genuine difference in society and within your industry.

Eine Frau sitzt auf einem Stein in den Bergen Eine Frau sitzt auf einem Stein in den Bergen
2

vision & commitment

Creating a compelling sustainability report is a complex task that requires thorough analysis, a deep understanding of sustainability goals, and a clear communication strategy.

We bring not only extensive experience and expertise but also a passion for helping companies achieve their sustainability goals. Your sustainability report is more than just a document; it represents a vision and a commitment. Together, we can shape the message the world needs to hear while helping to build a more sustainable and responsible future.

Eine Hand im Tape-Art Stil auf einer Wand Eine Hand im Tape-Art Stil auf einer Wand

that's why fellowz

1
Experience and expertise
fellowz has many years of experience and extensive expertise in corporate communications. We understand the complex requirements and trends in sustainability communication and help our clients tell their stories in an effective and authentic way.
2
Direct and clear communication
At fellowz, we speak our customers' language. We know that simplicity is often the most effective form of communication.
3
Tailor-made solutions
Every company has unique sustainability stories to tell. We offer tailored solutions to ensure that your sustainability report aligns with your corporate culture and goals.
4
Sustainable Values
Our communication is characterized by long-term relevance, fostering trust, clear understanding, and a stable brand identity.

curious?

to everyone's advantage

Even if your company is not yet required to publish a sustainability report under the CSRD, there are many advantages to doing so voluntarily:

  • Ein Rundes Icon mit einer grinsenden Sprechblase

    Transparency and Trust

    Sustainability reports are a powerful tool for building transparency and trust among customers, employees, and banks. They demonstrate that you are aware of your company's social and environmental impacts and are actively working to improve them.

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    Competitive advantage

    Sustainable companies are often more competitive because risks and opportunities are identified earlier. A compelling sustainability report provides a clear advantage in the market.

  • Ein Rundes Icon mit zwei verbundenen Kreisen

    Long-term sustainability

    Sustainability reports are not merely a snapshot; they are also a tool for aligning your company with long-term sustainability. They help minimize risks and identify opportunities arising from the promotion of sustainability.

  • Ein rundes Icon mit zwei Händen

    Stakeholder expectations

    Society increasingly expects companies to demonstrate social and environmental responsibility. A sustainability report shows that you are meeting these expectations.

  • Ein rundes Icon mit einem Herz

    Enthusiastic employees

    In the war for talent, a consistently sustainable corporate orientation offers a significant advantage. For one thing, it boosts employee satisfaction; for another, young people have been shown to prefer working for sustainable companies.

  • Ein rundes Icon mit zwei Pfeilen nach rechts

    Drive positive change

    By publishing sustainability reports, companies help foster positive change in society and the business world. You can serve as a role model for other companies.

glossary

To make things easy to understand, we explain key technical terms and abbreviations related to sustainability here. If there is anything missing or you would like more information, please get in touch with us.

  • CSR — Corporate Social Responsibility

    CSR is the responsibility of companies for their impact on society. This encompasses social, environmental, and economic aspects.

  • CSRD — Corporate Sustainable Reporting Directive

    The EU directive will require companies to report on how they address social and environmental challenges. The aim is to provide reliable and comparable sustainability data transparently, thereby encouraging investment in sustainable companies.

    Companies subject to reporting requirements

    2025
    Companies already subject to reporting requirements under the CSR-RUG.

    2026 
    Limited liability companies meeting at least 2 of these 3 criteria:
    - Balance sheet total of at least €20 million
    - Net revenue of at least €40 million
    - At least 250 employees

    2027
    Listed SMEs meeting at least 2 of these 3 criteria:
    - Balance sheet total of at least €350 million
    - Net revenue of at least €0.7 million
    - At least 10 employees

    2029
    Non-EU companies with EU branches or subsidiaries with:
    - Net revenue of at least €150 million within the EU

  • CSR-RUG — CSR Directive Implementation Act

    The CSR Directive Implementation Act is a German law governing the transposition of EU CSR Directive 2014/95/EU (and subsequent amendments) into national law.

  • DIN EN ISO 14001 — Environmental management system standard

    The standard establishes globally recognized requirements for an environmental management system. Certification is valid for three years.

  • EMAS — Eco-Management and Audit Scheme

     

  • EmpCo — Empowering Consumers Directive

    Directive on empowering consumers for the green transition through better protection against unfair practices and better information.

  • ESG criteria — Environmental, Social, Governance

    Environmental, Social, Governance (Corporate Governance)

    Criteria and frameworks for considering environmental, sustainability, and social issues within corporate governance, as well as for corporations, governments, and public authorities.

    Environmental
    - Pollution
    - Greenhouse gas emissions
    - Energy efficiency
    - Biodiversity

    Social
    - Workplace safety
    - Occupational health
    - Diversity
    - Corporate Social Responsibility (social engagement)

    Governance
    - Corporate ethics
    - Compliance
    - Responsible management processes
    - Values

  • ESRS — European Sustainability Reporting Standards

     

  • GHG — Greenhouse Gas Protocol

    The GHG Protocol mandates the accounting of all Scope 1 and 2 emissions. While the accounting of Scope 3 emissions is optional under the GHG Protocol, it is essential for a holistic climate protection strategy.

    Emissions
    Scope 1: direct emissions
    Scope 2: indirect emissions from purchased energy
    Scope 3: indirect emissions within the value chain

  • Green Claims Directive

    The Green Claims Directive was halted in 2025 and is currently on hold.
    EmpCo applies instead.

    EU Directive on the substantiation and communication of explicit environmental claims (Green Claims Directive).

    This EU directive concerns the substantiation and communication of environmental product claims. It is often referred to as the "anti-greenwashing law." Once the directive is transposed into national law, non-compliance will result in severe penalties.

    Among other measures, the Green Claims Directive introduces bans on:

    - Fake or self-created labels that are not based on an approved certification system.

    - General environmental claims such as "eco-friendly," "eco," or "sustainable." Such claims may only be used if the environmental benefit is demonstrated across the entire product life cycle and the complete production and supply chain.

    - Environmental claims regarding a product when the claim applies to only a part of the product (e.g., a product is advertised as recyclable, yet only one component—such as the packaging—is 100% recyclable).

    - Advertising legally required minimum standards as outstanding environmental achievements.

  • Greenwashing

    Greenwashing refers to the practice of companies misleadingly presenting themselves as environmentally friendly, even though their actual environmental protection measures are limited or questionable. This is often done to foster a positive image.

  • GRI — Global Reporting Initiative

    The initiative advocates for sustainability reporting worldwide.

  • GRI-Standards

    The Global Reporting Initiative (GRI) Standards represent best practice in sustainability reporting regarding economic, environmental, and social issues. The reports highlight both positive and negative contributions to sustainable corporate development.

  • LCA — Life-Cycle Assessment

    Life Cycle Assessment (LCA – DIN EN ISO 14040/14044) is a systematic analysis of the potential environmental impacts and energy balance of products throughout their entire life cycle; it comprises four phases.


    The 4 phases of Life Cycle Assessment

    1. Goal

    2. Inventory analysis (inputs and outputs)

    3. Impact assessment (environmental impacts)

    4. Interpretation and evaluation

  • LkSG — Supply Chain Due Diligence Act

    The Supply Chain Due Diligence Act (LkSG) entered into force on January 1, 2023. The LkSG requires companies to observe human rights and environmental due diligence obligations within their supply chains. These obligations are graduated according to the various stages (tiers) of the supply chain and other factors, such as the scope of business operations, the ability to exert influence, and the severity of the violation.

    Tier 1: System/module suppliers

    Tier 2: Component suppliers

    Tier 3: Parts suppliers

  • SDGs — Sustainable Development Goals

    The 2030 Agenda for Sustainable Development was adopted by the United Nations in 2015. It centers on 17 Sustainable Development Goals (SDGs).

    The 17 Sustainable Development Goals

    SDG 1 – No Poverty

    SDG 2 – Zero Hunger

    SDG 3 – Good Health and Well-being

    SDG 4 – Quality Education

    SDG 5 – Gender Equality

    SDG 6 – Clean Water and Sanitation

    SDG 7 – Affordable and Clean Energy

    SDG 8 – Decent Work and Economic Growth

    SDG 9 – Industry, Innovation and Infrastructure

    SDG 10 – Reduced Inequalities

    SDG 11 – Sustainable Cities and Communities

    SDG 12 – Responsible Consumption and Production

    SDG 13 – Climate Action

    SDG 14 – Life Below Water

    SDG 15 – Life on Land

    SDG 16 – Peace, Justice and Strong Institutions

    SDG 17 – Partnerships for the Goals

  • Materiality analysis

    A materiality analysis is an assessment used to identify a company's most significant environmental, social, and economic issues and address them in sustainability reports.

    Inside-out perspective
    Describes which significant sustainability issues (positive and negative) are influenced by the company.

    Outside-in perspective
    Describes which significant sustainability issues (positive and negative) impact the company.

    The information on this website is presented in a highly summarized form and does not constitute legal advice.

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